Middle Tennessee State University Athletics
BRAA debuts new website
9/7/2023 4:15:00 PM | General
MURFREESBORO, Tenn. – The Blue Raider Athletic Association (BRAA) is excited to announce the launch of a new website dedicated to providing a comprehensive overview of all the various ways you can support MTSU athletics and its student-athletes, according to Director of Athletics Chris Massaro.
The site, MTSUBRAA.com, will focus on the impact donor philanthropy has on student-athletes while becoming the new home to all information regarding BRAA membership and benefits, Build Blue campaign updates, BRAA event information, and more.
"We are always looking for ways to enhance the experience for our donors and educate them on the power of their philanthropy," said Associate Director of Athletics & Chief Development Officer Hans C. Malebranche. "This new site is fan-friendly, easy to navigate and is going to provide information we believe our supporters will find informative and beneficial."
Director of Annual Giving Chris Black said one of the more appealing aspects of the site will be the ability to build a stronger bridge between our members and the student-athletes their contributions support.
"We are always looking for more effective ways to tell the story of the positive impact BRAA donations have on Blue Raider student-athletes," Black said. "Our members directly impact the success of our student-athletes, and we look forward to sharing those stories through the new site."
The BRAA partnered with local marketing agency Adams + Swann to design the new website, which features improved navigation, easier transition between the sites pages, and quick access to additional resources on the department's official athletics website GoBlueRaiders.com and its social media sites. Features also include enhanced photos, interactive content and adaptive technology that allows users to visit the site on their mobile device or in the full format on their desktop.
"Our company is very excited to work with the Blue Raider Athletic Association and help them realize their vision for a member website that provides actionable information to donors while driving engagement and membership growth. As MTSU Alumni and BRAA members, we are honored to partner with MTSU Athletics leadership on a project that will provide resources to the athletics program and student-athletes," commented Managing Partners Pete Adams and Travis Swann.
MTSUBRAA.com is now live. Click HERE to visit the site.
About the Blue Raider Athletic Association: The Blue Raider Athletic Association is the official fundraising arm of MTSU Athletics. It is an organization made up of Blue Raider fans who believe in the importance of generously providing donations to support enhanced academic and athletic opportunities for MTSU student-athletes. Its mission is Building Relationships. Investing In Excellence. Developing Champions.
About Adams + Swann: Adams + Swann, LLC is a full service creative and marketing agency located in Murfreesboro, TN. They specialize in developing effective revenue strategies and creating dynamic campaigns that reach targeted audiences. Adams + Swann can be reached at adamsswann.com.
The site, MTSUBRAA.com, will focus on the impact donor philanthropy has on student-athletes while becoming the new home to all information regarding BRAA membership and benefits, Build Blue campaign updates, BRAA event information, and more.
"We are always looking for ways to enhance the experience for our donors and educate them on the power of their philanthropy," said Associate Director of Athletics & Chief Development Officer Hans C. Malebranche. "This new site is fan-friendly, easy to navigate and is going to provide information we believe our supporters will find informative and beneficial."
Director of Annual Giving Chris Black said one of the more appealing aspects of the site will be the ability to build a stronger bridge between our members and the student-athletes their contributions support.
"We are always looking for more effective ways to tell the story of the positive impact BRAA donations have on Blue Raider student-athletes," Black said. "Our members directly impact the success of our student-athletes, and we look forward to sharing those stories through the new site."
The BRAA partnered with local marketing agency Adams + Swann to design the new website, which features improved navigation, easier transition between the sites pages, and quick access to additional resources on the department's official athletics website GoBlueRaiders.com and its social media sites. Features also include enhanced photos, interactive content and adaptive technology that allows users to visit the site on their mobile device or in the full format on their desktop.
"Our company is very excited to work with the Blue Raider Athletic Association and help them realize their vision for a member website that provides actionable information to donors while driving engagement and membership growth. As MTSU Alumni and BRAA members, we are honored to partner with MTSU Athletics leadership on a project that will provide resources to the athletics program and student-athletes," commented Managing Partners Pete Adams and Travis Swann.
MTSUBRAA.com is now live. Click HERE to visit the site.
About the Blue Raider Athletic Association: The Blue Raider Athletic Association is the official fundraising arm of MTSU Athletics. It is an organization made up of Blue Raider fans who believe in the importance of generously providing donations to support enhanced academic and athletic opportunities for MTSU student-athletes. Its mission is Building Relationships. Investing In Excellence. Developing Champions.
About Adams + Swann: Adams + Swann, LLC is a full service creative and marketing agency located in Murfreesboro, TN. They specialize in developing effective revenue strategies and creating dynamic campaigns that reach targeted audiences. Adams + Swann can be reached at adamsswann.com.
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