Middle Tennessee State University Athletics
Behind the Blue Raiders Episode 7 – Chelsea Floyd
7/30/2024 8:00:00 AM | General
The Blue Raider’s Associate AD for Marketing and Fan Engagement talks game day experience and licensing on the latest episode of the podcast
MURFREESBORO, Tenn. — Chelsea Floyd, Middle Tennessee Athletics' Associate AD for Marketing and Fan Engagement, joined host Sam Doughton for the seventh episode of the Behind the Blue Raiders podcast series, released Tuesday on Spotify and GoBlueRaiders.com.
Floyd sits down to discuss MTSU's fan experience committee, including feedback from the committee that Blue Raider fans already have seen in action, before diving into the world of licensing, which is an area that keeps Floyd busy every day she's on the job at MTSU. She brings Blue Raider fans into the process of getting a product with the MTSU brand on it in a store near you from start to finish, discussing both challenges she's faced as well as metrics she uses to monitor the program's branding.
Most importantly, she shares how Blue Raiders in the mid-state and beyond can help the university bring the MTSU brand into new ventures. She wraps up the conversation by discussing what fans can expect in Floyd Stadium this fall under new coach Derek Mason from a game day experience perspective.
You can find episodes of Behind the Blue Raiders right here on GoBlueRaiders.com at the "Podcasts" under the Multimedia tab. You can also follow the GoBlueRaiders.com Podcasts feed, now on Spotify, at the following link:
Floyd sits down to discuss MTSU's fan experience committee, including feedback from the committee that Blue Raider fans already have seen in action, before diving into the world of licensing, which is an area that keeps Floyd busy every day she's on the job at MTSU. She brings Blue Raider fans into the process of getting a product with the MTSU brand on it in a store near you from start to finish, discussing both challenges she's faced as well as metrics she uses to monitor the program's branding.
Most importantly, she shares how Blue Raiders in the mid-state and beyond can help the university bring the MTSU brand into new ventures. She wraps up the conversation by discussing what fans can expect in Floyd Stadium this fall under new coach Derek Mason from a game day experience perspective.
You can find episodes of Behind the Blue Raiders right here on GoBlueRaiders.com at the "Podcasts" under the Multimedia tab. You can also follow the GoBlueRaiders.com Podcasts feed, now on Spotify, at the following link:
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