Middle Tennessee State University Athletics
MTSU Agrees to Long-Term Extension with NIKE and BSN SPORTS
3/23/2026 10:00:00 AM | General
New agreement continues partnership with Blue Raiders and the worldwide leader in apparel and footwear
MTSU Athletics announced on Monday that it will continue to partner with the world's leading brand for apparel and footwear after inking a long-term extension with NIKE and BSN SPORTS. The Blue Raiders' new contract further strengthens the partnership with both companies, which dates back to 2014, and increases their investment in MTSU Athletics.
"We have been proud partners with NIKE for over a decade, and we could not be more excited to continue our outstanding relationship with them and BSN SPORTS," said Director of Athletics Chris Massaro. "Being affiliated with NIKE provides our current student-athletes with the highest quality of equipment and gear to compete at a championship level."
BSN SPORTS will continue to be the exclusive service provider for NIKE uniforms, apparel, footwear, accessories and equipment. This enhanced partnership will maximize buying power for the entire university through strategic consolidation of annual purchases. It will also enhance marketing and promotional opportunities, generate NIL opportunities for student-athletes, and provide increased incentives, rebates, discounts, and performance bonuses for Blue Raider championships and postseason appearances.
We've been honored to be part of the continued growth of Blue Raiders Athletics said Todd Northrop, Sr. Vice President of BSN SPORTS Collegiate Select and Pro Select Division. We've seen some incredible moments for so many athletes, coaches and fans and look forward to sharing in many more memories while providing the best in apparel, gear and fanwear.
As part of this exclusive agreement with BSN SPORTS, their MTSU Sideline Store provides the Blue Raider athletics department with a cash royalty on all online purchases. BSN also offers the ability for Blue Raider teams to create team-specific pop-up stores, with a portion of all sales going back to each respective program. MTSU alumni, fans, and donors are encouraged to support Blue Raider student-athletes by purchasing through the Sideline Store and these microsites, as this additional revenue will enhance the student-athlete experience at MTSU.
Current team-specific stores that are live:
MTSU Softball
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About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
