Middle Tennessee State University Athletics
MTSU Athletics Launches new licensing agreements ahead of 2022-23 season
8/17/2022 5:30:00 PM | General, BRAA
MURFREESBORO, Tenn. — The #BLUEnited MTSU Athletics brand continues to grow ahead of the 2022-23 school year, as MT Athletics is excited to announce a plethora of new partners around Murfreesboro and around the country for Blue Raider fans to find licensed retail items and show their #BLUEnited pride.
With over a million dollars in sale for the 2022 fiscal year, MTSU retail sales have grown over 47 percent YTD, and MTSU is just now tapping into more outlets for fans to find the MTSU gear they need for game day.
"We are excited to see the growth in sales of our licensed merchandise as Blue Raider fans now have even more options to show their Blue Raider pride," Associate AD for Marketing and Fan Engagement Chelsea Floyd said. "Growing our licensing portfolio has been a big point of emphasis for our department, and we're excited to see that growth start to take off with more options for fans to choose from when they choose to support the Blue Raiders. We have many new initiatives on the horizon to help continue to grow the MTSU brand, so be on the lookout for more!"
Members at Sam's Club can now find a new section just for Blue Raider fans. As the voice of the Blue Raiders, Chip Walters, discovered at the Murfreesboro Sam's Club, MTSU fans can pick up apparel, tailgate supplies, home goods and much much more!
Online, Blue Raider is excited to announce our new brand store front on Amazon, giving Blue Raider fans across the country the ability to shop and support MTSU from the comfort of their own home. Fans can check out the shop at www.amazon.com/MTSU (MTSU must be in all-caps) to find licensed apparel for purchase with ease!
In addition to bringing more partners on, MTSU is grateful to longtime partners Alumni Hall and Textbook Brokers where Blue Raider fans can continue to purchase licensed merchandise for any of their daily needs along with many other retailers.
As MTSU continues to grow its brand presence both within and beyond Murfreesboro, be on the lookout for additional announcements as more partners are brought into the Blue Raider family.
With over a million dollars in sale for the 2022 fiscal year, MTSU retail sales have grown over 47 percent YTD, and MTSU is just now tapping into more outlets for fans to find the MTSU gear they need for game day.
"We are excited to see the growth in sales of our licensed merchandise as Blue Raider fans now have even more options to show their Blue Raider pride," Associate AD for Marketing and Fan Engagement Chelsea Floyd said. "Growing our licensing portfolio has been a big point of emphasis for our department, and we're excited to see that growth start to take off with more options for fans to choose from when they choose to support the Blue Raiders. We have many new initiatives on the horizon to help continue to grow the MTSU brand, so be on the lookout for more!"
Members at Sam's Club can now find a new section just for Blue Raider fans. As the voice of the Blue Raiders, Chip Walters, discovered at the Murfreesboro Sam's Club, MTSU fans can pick up apparel, tailgate supplies, home goods and much much more!
New @MTAthletics items at @SamsClub in the Boro. pic.twitter.com/sfJXidkt0N
— Chip Walters (@ChooseChip) August 12, 2022
Online, Blue Raider is excited to announce our new brand store front on Amazon, giving Blue Raider fans across the country the ability to shop and support MTSU from the comfort of their own home. Fans can check out the shop at www.amazon.com/MTSU (MTSU must be in all-caps) to find licensed apparel for purchase with ease!
In addition to bringing more partners on, MTSU is grateful to longtime partners Alumni Hall and Textbook Brokers where Blue Raider fans can continue to purchase licensed merchandise for any of their daily needs along with many other retailers.
As MTSU continues to grow its brand presence both within and beyond Murfreesboro, be on the lookout for additional announcements as more partners are brought into the Blue Raider family.
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